Dr. Jimm Campaign - Onion Labs (HP, Dell, Intel, Lenovo)
Young people everywhere are turning into their parents. Why? Among other things, they're afraid to give up their old computers for a new PC.
Thank God for self-help guru Dr. Jimm (played by SNL's Kenan Thompson), whose TV show is devoted to getting young guests to change their parent-y ways, with the help of a new PC.
In partnership with Intel, Dell, HP, and Lenovo, Onion Labs produced the creative, shot, and edited in house where the campaign lived on the newly formed partnership with Facebook's Anthology program.
Press: Adweek, Tubefilter
Thank God for self-help guru Dr. Jimm (played by SNL's Kenan Thompson), whose TV show is devoted to getting young guests to change their parent-y ways, with the help of a new PC.
In partnership with Intel, Dell, HP, and Lenovo, Onion Labs produced the creative, shot, and edited in house where the campaign lived on the newly formed partnership with Facebook's Anthology program.
Press: Adweek, Tubefilter